He then launched into his blistering freestyle rap attack, spitting the lyrics: “I don’t need no middle man to talk to my n-gas …. I don’t take no cheques. I take my respect. Pharrell even told me go with the safest bet. Jimmy Iovine offered a safety net. Google dangled around a crazy cheque.
“I feel like YouTube is the biggest culprit. Them n-gas pay you a tenth of what you supposed to get. You know n-gas die for equal pay, right? You know when I work I ain’t your slave, right? (sic)”
Addressing the accusations that Tidal is just for rich and established artists, Jay – who launched the service with a galaxy of stars including his wife Beyonce, Coldplay’s Chris Martin, Rihanna and Madonna – had a verse for those detractors.
He rhymed: “You know I came into this game independent, right? Tidal, my own lane, same difference. Oh n-gas is sceptical as their own s**t You bought nine iPhones, and Steve Jobs is rich. Phil Knight worth trillions you still bought those kicks. Spotify is 9 million they ain’t say s**t. (sic)”
He continued: “You got some explaining to do. The only one they hating on look the same as you. I know they trying to bamboozle you. Spending millions on media trying to confuse you. I had to talk to myself, Hov get used to it. It’s politics as usual. (sic)”
Other than his freestyle Tidal rhyme, Jay treated fans to a selection of rare B-sides, a Roc-A-Fella reunion with Memphis Bleek and Beanie Sigel and he paid a tribute to late blues legend B.B. King who died last week.