Jay Jody Dishes Profound Advice To Indie Artists

Jay Jody Dishes Profound Advice To Indie Artists. Independent musicians frequently face a myriad of obstacles closely intertwined with the demanding nature of the music industry, which is saturated with fierce competition.

Within the realm of South African Hip Hop, numerous rappers have been ensnared by dubious contract agreements and the perils of cancel culture, all in their quest to carve out a niche in the industry. Consequently, there has been a notable surge in artists opting for the independent path.

While the indie route isn’t necessarily the effortless path, it does afford artists the liberty to express their creativity without constraints. Nonetheless, being an independent artist also presents its own set of challenges, which artists continually endeavour to navigate.

Turning to Twitter (X), Jay Jody generously offers advice to indie artists, aiding them in navigating the demanding music industry landscape fraught with pressure from media, record labels, and social platforms. “Dear indie artist, Don’t let major labels, their industry plants, captured media houses, radio, tv and paid social media make you feel like you’re not doing enough,” wrote Jay Jody.

In his post, Jay Jody emphasized the importance for indie artists to have a clear understanding of themselves and their aspirations within their music career, including what they do and do not desire. This self-awareness enables them to approach deals with vigilance and discernment. “BUT… also know Yourself. know what you Can & Can’t do. if you MUST sign. go ahead. might work for you,” he added.

The B!tch I’m Good chanter has had his own fair share of the music industry downside during their tenure at Ambitiouz Entertainment. Speaking during an interview on the Zingah Podcast, Jay Jody said he, A-Reece and Teekay decided to be independent in a club.

“2017 now we say we going on our own,” he started. “Risky, very risky, because what’s the plan? We have it, but how sure are we that it’s gonna work?”

“We made the decision in the club. We were in the club, we made the decision.” After Zingah asked what sparked the decision” Jay Jody said.