Lil Wayne Helps Samsung Reach Viral Success

Lil Wayne has been getting that Samsung guap for the right reasons. How do you prove to the public that the Galaxy S7 is waterproof? Is there a better strategy than getting one of the most well-known living rappers, Lil Wayne, to show off its smartphones capabilities in the most over-the top way possible.

“One of the things for us as we launched this new campaign was to tell the Samsung brand story in new and humorous ways people can engage with,” said Marc Mathieu, chief marketing officer at Samsung Electronics America.

“I was just happy for the opportunity to be there,” the Grammy-award winning rapper said of the shoot. “There’s a billion people they could pick, and they chose me. I tried to make the most of it” said Lil Wayne.