Absolut launches new limited Khuli Chana Signature Edition Bottles. Multiple award winning, South African artist, Khuli Chana, has just launched a limited Khuli Chana Signature Edition bottle with Absolut. These limited edition bottles are available at bottle stores nationwide, and with only 3000 cases released to market, the Khuli Chana Signature Edition will undoubtedly be a highly coveted edition.
Khuli Chana’s release of his Signature Edition bottle with Absolut comes after a long standing relationship with Absolut and marks yet another move from Khuli Chana in building his entrepreneurial empire. Khuli Chana is no stranger to such collaborations and has successfully grown brand properties in partnership with innovative brands such as his headphone range with Rocka which is also available nationwide.
A first for a South African artist to collaborate with Absolut in this regard, this is what they had to say as to why Khuli Chana was the fitting choice for this collaboration: “Absolut is renowned for aligning itself with trailblazers in creative industries. Not only is Khuli Chana a multi-award winning artist but the Motswako originator. He is reflective of an artist who is self-believing, unique, creative and constantly innovative, the very nature of #BeingAbsolut,” explains Melanie Campbell, portfolio manager for Pernod Ricard South Africa. “We are proud to commemorate our longstanding and successful partnership with him through this personalised Signature Bottle that gives a nod to Africa as the source of all creativity.”
“This is just the beginning of a very exciting partnership with Absolut. I’m off to Ghana next week and can’t wait to share the next phase of the project with you” expresses Khuli Chana. Make sure to get your hands on the exclusive screen-printed Khuli Chana Signature Edition available in bottle stores nationwide.