WILL.I.AM PUSHES BLUTOOTH HEADPHONES WITH CELEBRITIES.
Will.i.am pushes Bluetooth headphones with celebrities, smart move from Will.i.am since well-known faces can market take his brand to another level. The pair of wireless headphones dropped earlier this week, available exclusively at apple stores.
India Westbrooks who is an Internet personality and model best known for her Instagram and vine account under the username India Love, now appears in a new wireless headphones campaign. Love and other high-profile celebrities like Kendall Jenner are currently behind Bluetooth wireless in-ear headphones Buttons.
According to reports, the new tech goodies launched this week.
While we all wait for our EarPods, model Kendall Jenner and will.i.am have gotten together to launch a fashionable Bluetooth wireless in-ear headphone called Buttons. The circular disc in-ear headset — which launches on Wednesday (Nov. 2) — comes in black, grey, rose and gold and claims six-to-eight hours of battery life while playing music and 120+ hours of standby. They are available at Apple stores, as well as Neiman Marcus, Bloomingdales, Browns, Maxfield, Colette, Equinox, FarFetch and Shopspring. (Billboard).
This move will definitely give Mr Will run for his money.