SA Hip hop has held its place as a cultural epicenter throughout the last few years, and the most successful hip hop record companies are responsible for defining and delivering the messages that resonate with so many of us. These record companies have helped shape popular culture into what we know today and will continue to do so as time goes on.
Let’s take a look and see which independent record labels are dominating SA Hip Hop at the moment.
1. Ambitious Entertainment
Ambitious Entertainment is a South African independent record label owned and founded by Kgosi Mahumapelo in April 2015. The label houses notable acts including Emtee, Saudi and Sjava.
2. Mabala Noise
Mabala Noise Entertainment is a South African independent record label owned and founded by Reggie Nkabinde and DJ Bongz in 2015. The label houses notable acts such as Nasty C, Zakwe, Gigi Lamayne and Pro (formerly Pro Kid).
3. Family Tree Records
Family Tree is a South African independent record label started in 2014 by Cassper Nyovest , who currently operates as its CEO. The label’s A&R is handled by Sebastian “Bash Vision” Jameson & Jude Oratile Mmolawa. It’s SA Hip Hop artists comprise of Cassper Nyovest, Nadia Nakai, Tshego and Carpo.
4. CashTime Life
CashTime Life is a South African Music Publishing Company and Entertainment Company, as well as a record label and Management Service. The CashTime Fam is a South African hip hop collective, consisting of South African hip hop musicians, performerswho are K.O, Ma-E, and DJ Vigilante
5. Fresh 2 Def Records
Fresh 2 Def Productions is a unique record label founded by Da L.E.S. Fresh 2 Def Artists include: Da L.E.S, DJ D Double D, Yanga, Gemini Major, Stunt Double & G-Baby Da Silva