Prince Nyembe Architect Of AKA’s Imminent Growth Or Demise ?

They say you need to choose your friends wisely but the curious case of Prince Nyembe and AKA is one of controversy. To say AKA’s life is controversial is almost unnecessary as that  for the most part is the mud that comes with the rain.

AKA and Cassper Nyovest bigger than music personas have amplified their careers beyond reasonable measure. Funny thing whilst these rappers have not necessarily had the biggest songs in the past 2 years or so they still remain the most topical and relevant.

Now Prince Nyembe who happens to be the CEO of AKA’s Beam Group Company which is responsible for catapulting the AKA brand is not an artist so the general expectation is that the personality (AKA in this regard makes the most noise but Prince Nyembe’s recent drama which allegedly saw him throw a tirade of xenophobic remarks at the Vth Season boss is not surprising to say the least obviously considering that this development mirrors another incident that took place in 2014 where Prince Nyembe was accused of pulling a gun on Cassper Nyovest.

Those who have been fans of the genre will remember the controversy that this event generated. Kwesta at the time commented on the incident by saying “After reading the statement from Vth Season regarding the #GunGate incident that took place between AKA IV League & Cassper Nyovest. I must say I’m disappointed to say the least because the collateral damage of the events that have unfolded since affect other innocent parties and their careers. It’s bad enough that brands won’t put their money where their mouth are and endorse the people endorsed by the streets (millions of young South Africans). This vindicates their mistrust for rappers as bankable public figures and role models! The media are only perpetuating the rap stereotypes because it sells papers. Their readers dictate that by buying into negative reporting and that’s the society we live in unfortunately. What upsets me is the effect on all artists is that they’re are seen as liabilities instead of assets that can be employed to educate and empower South Africa’s largest population group, the youth. It’s taken 26 years for South African Hip-hop to prove it’s a force to be reckoned with but the voice of the youth. It’s sad that it can take the irresponsible actions of a few to derail the gravy train we’ve all been working to board. We’re in a business that has little to no reward for the effort we put in and all steak holders have invested their entire lives into ensuring that we can sustain the growth of our industry and put food on the table for the families we’ve robbed of quality time and so much more. Politicians have made it South African culture to never accept responsibility or be accountable. The knee-jerk reaction to any criticism is to blame it all on the media. Our society lacks good role models and we’re poorer for it. We’re short of leaders that’ll take responsibility for the failures in judgement of those they lead. As a steak holder myself I feel that we can’t all be casualties of an individual’s pride, knowing we all get painted with the same brush and that livelihoods are at steak here. When you’re famous you know you’re responsible for the actions of those around you. It’s unfair but that’s the life you chose. Those around you should respect you enough to not act in a manner that’ll bring your name into disrepute. You should respect yourself enough to discipline those around you when they’re in the wrong because when you bring them to your workplace you and you alone are responsible for them. Sometimes in life you need to bite the bullet, grow up & be a man. When you have an opportunity to set the record straight do so. Especially when it affects others and it’s in your own best interests to end the destructive speculation. As unfortunate as the situation Kiernan finds himself in, might be, he should do the right thing and speak up. Make it clear to whoever it was that threatened a human being with a firearm that it was wrong, and take decisive action against them for disrespecting him at his workplace. What he’s doing now is just dragging his own name through the mud instead of putting an end to the media circus around him. As a fan and supporter whose contributed to and benefitted from AKA’s success, my message is: Please lead by example & be the bigger man, don’t explain and just apologise! #ubuntu #UmuntuNgumuntuNgabantu”

For many people this development may comes across as “chickens coming home to roost’‘ because Vth season at the moment is dealing with a problem of it’s making. They had a chance in 2014 to call out violence which they opted to romanticize and downplay at the time.

What’s particularly worrying about this development for many AKA fans is how further downhill will Prince Nyembe drag the AKA brand before the rapper actually takes action because in the case of Cassper Nyovest, AKA  was not quoted for actually apologizing or disregarding his friend actions. Again in this latest development Prince was quoted making xenophobic remarks twice to the Vth Season Boss and copying AKA in both emails and once again AKA did not lift a finger! Worrying much!

Damn! AKA & Vth Season Money Drama Gets Ugly And Xenophobic!