Back in the days musicians had to be backed by a major label in order to ever see success and the problem with this was musicians were very controlled by the major labels. Today times have changed and nobody knows what the game will be like 5 years from now.
On the 13th of December 2013 Beyonce changed the whole game when she released a surprised album which means it had zero marketing but the project still did great on the charts and sales. In 215 we have seen artists like Tumi drop surprise albums too and his album is doing great too. Could this be because the consumption of music is now high or people don’t want to wait? All we can do is speculate.
Today Cassper Nyovest announced that whoever buys the Fill Up The Dome tickets will recieve his new album on entry to the event. The rapper is breaking the rules and setting new ones as this event is a groundbreaking event which no other SA Hip Hop artist has ever attempted. Now you get the rappers album at the event which is great news for all those who will be there.