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Cassper Explains Why He Signed To Universal Music

Cassper Explains Why He Signed To Universal Music

Cassper Explains Why He Signed To Universal Music! Cassper Nyovest has been one of the most successful runs as an independent artist in the SA Hip Hop industry over the last couple of years.

“We’ve done what we can as an independent label and we kind of reached a plateau like even if I sell triple platinum again as an indie label like it’s not growth,” started the rapper speaking to Zkhiphani when the deal was first announced.

He then went on to explain his goals saying “You know I wanna be able to have a platinum record in Kenya, have a platinum record in Nigeria and for me to do that I need people who are actually living there, like who have offices there to come and push the music, market it, distribute.”

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