Dash scores new AXE deal and features on SA’s coveted Mzansi’s Sexiest List. New television personality & member of DreamTeam music group, Mthoko Mkhathini known as Dash, is certainly closing off 2016 with a bang with a number of exciting projects underway during the last quarter of the year.
With a recent signing to boutique full service Talent Management and Entertainment Marketing Agency, Vth Season, joining the home of renowned South African personalities such as AKA and TRESOR; Dash kicks off his new management relationship with the launch of the new AXE campaign ‘Find Your Magic’ which sees Dash as one of the new influencers for the iconic global male brand.
Dash’s charisma, style and individuality makes him a key voice amongst South African urban youth to lead the debate on new definitions of masculinity & attraction and to encourage men across the country to ‘Find Your Magic’. In essence, to find what makes you, you.
“We believe that men are their most attractive when they embrace their own individuality. That is why Axe is liberating the South African Man from the stereotypical ideals of the past. Also, it’s helping him become the most attractive man he can be. It’s encouraging you to ‘Find Your Magic’,” says Ryan Fauconier, Axe Brand Manager in South Africa.