AKA Explains Why He Broke Up With Bonang

Last week, AKA announced, in typically dramatic fashion, that he and our very own Queen B are no more. Iyoh! As if it wasn’t enough for South Africans to learn that their favourite power couple had called it quits, In a series of tweets on Friday evening the rapper said that the two had split, while television personality Bonang Matheba’s social media feed stayed silent.

But it can only get more interesting, we are also learning that the whole breakup was just an act. But why though? Guess this article will give us all the scoop because that’s what we are here for right?

So, in the lead up to the release of AKA’s latest single, Caiphus Song, AKA conceptualized an impressive marketing strategy which resulted in an immense amount of media buzz. AKA explained that he wanted to leverage of local media publication’s intense scrutiny and the public’s fascination of his and Bonang’s relationship.

In his latest interview with The Plug, AKA breaks down how he conceptualized the release of Caiphus Song.

“Originally I had wanted to drop the song on Valentine’s Day. I thought that this would be way too obvious. So I was watching the Grammy’s I think, around Wednesday/Thursday last week and obviously saw the whole Adele acceptance speech where she mentioned that Lemonade was a huge moment for the culture or whatever. I got the idea that instead of Valentine’s Day, I should do something kind of anti-Valentine’s Day due to the content of the song. I then came up with the idea and developed it from there”

AKA and Bonang trended shortly after the perceived ‘break up’ with intense social commentary regarding their relationship and they both watched the whole thing unfold.

“It’s exciting watching a plan come together. I knew that a lot of journalists would just take anything we tweeted as gospel and not really do any proper investigating. We knew people would do our job for us”- AKA said.