The previous winner of the rap music competition The IAmNext Russian Bear Nankoo has released a single titled Sosha featuring Kid X. Kwesta who is one of the host of the campaign shared the news on twitter.
“Is he next? The Russian Bear winner from the I Am Next Russian talent scout campaign has dropped his latest single featuring @KidXSA. Get his single and let me know if sizosha.” tweeted Kwesta.
“Our #IAMNEXT campaign seeks to unearth the freshest talented in the South African hip hop scene. While on journey, we’ll be looking out for an aspiring rap artist who has an ear for the beat, uses clever vocab, delivers a message with depth and for extra street cred, makes mention of Premium Russian Bear Vodka in their rhymes,” explains Russian Bear brand manager, Simone Burns.
The winners of the campaign which debited in 2017 have secured a spot in the Hip Hop space which shows how it’s establishment has had a positive impact on the lives of rap music lovers.