Rapper and Tall Racks label boss Nasty C has announced that his stable has partnered with Red Bull Music to pursue a project called Lift As You Rise aimed at helping other artists across SA to rise higher.
Lift As You Rise project will be promoted by musicians Nasty C, Tellaman, Gemini Major, Rowlene, Lastee and Zino D. The artists have started working on the project which saw them producing a number of open songs comprising of verses from the different artists while creating space to allow aspiring artists to add their own verses for the tracks to be complete.
Those who think can pull off this challenge are expected to add their parts to the song, should they be lucky they will be selected to be flown to Red Bull Music Studio in Cape Town to be part of the recording to complete the full track to be released for the public.
“A much-undervalued part of the music industry is collaboration, especially in the world of fresh and independent hip-hop artists.At the moment, our music culture in SA is becoming more and more open to sharing and collaborating and this is the culture the Lift As You Rise project looks to achieve. This is the era where budding artists need to catch up with the understanding that they must collaborate to take their gift one step further.” said Nasty C.