Sjava is one of the artists who has never been too shy to express the truth of the industry and that it isn’t a happy place as most assume.
Last week Emtee expressed how he wants to be freed from Ambitiouz Entertainment which he hasn’t been unhappy with for years, the news took a turn for the worst as Sunday Sun reported that the label has repossessed his assets. The label dismissed the news and called it all a lie.
When Sjava expressed that the industry isn’t what it seems and they not happy as artists most people assume that as also an AE artist that something wrong must be happening on the label. Most artists have left the stable including the likes of Benchmark, Fifi Cooper, Priddy Ugly, Areece and Amanda Black – the departures were never on pleasant terms.
Sjava expressed in a number of interviews that he will be leaving the mainstream of the music to focus on other projects after his contract with AE is over. This year he hasn’t released any new music.
“Its hard being an artist yiko abanye abaningi bezibulala people see izinto zenzeka from ngaphandle bacabange ukuthi sijabulile sithwele kanzima sekuyiko nje ukuhlala ethembeni and hope for the better kodwa eqinisweni akumnandi.” He wrote on a tweet which Emtee retweeted.