Months after the announcement of the #UnbreakableCPT campaign partnership between Capetonian rapper YoungstaCPT and SA leading beverage can manufacturer, CAN DO!, the thrilling documentary is finally set to hit the small screens!
CAN DO! (the consumer facing brand of Nampak Bevcan) have partnered with YoungstaCPT to executively produce a documentary that will see this “Unbreakable Story” told like never before.
The biographical effort chronicles the veteran emcee’s remarkable journey to the release of his critically acclaimed 2019 debut album 3T, after an unprecedented 30 mixtapes in 6 years, in spite of the many trying challenges in his decade-long career.
With an unprecedented 30 mixtapes released, international tours, iconic collaborations, numerous accolades, sharp lyricism, and as a first-generation product of post-oppressive South Africa who’s assumed the responsibility of raising the morale of Cape Town’s rich but often forgotten cultural heritage, Youngsta’s story is one of great depths and unbreakable resilience.
“We are proud and extremely privileged to have worked with YoungstaCPT on this campaign,” says Nampak Bevcan Marketing Sustainability Director, Klaus Hass. “His story is powerfully authentic and unbelievably inspirational. In the same way a can is unbreakable, Youngsta’s ability to overcome adversity in order to become the artist and community hero he is today speaks to the exact qualities hope to inspire through all of our initiatives.”
CAN DO! Presents YoungstaCPT: An Unbreakable Story will premiere on Channel O (Channel 320 on DSTV) on Thursday, 22 August at 18:30.