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Luna Florentino Shares His Two Cents On The Zara Campaign Selecting Small Influencers For Ambassadorship

Luna Florentino Shares His Two Cents On The Zara Campaign Selecting Small Influencers For Ambassadorship.

Luna Florentino is one of a few influencers selected to be part of the Zara campaign. He has lately confronted the widespread criticism of the company breaking the circle by not choosing big time celebrities.

Zara is defined as one of the biggest international fashion company which includes business model, distribution, production, sales and design for retail networks. It stands as one of the most expensive shops with a highly selective audience.

As one of the top international company with appalling brands, most people were well expecting for the SA branch to select big names in the industry as the faces of the recent campaign. Instead, it was the small and young influences who got the deals.

Most people felt for a shop that big it was inappropriate to select people who have less followers and aren’t mainstream. That’s when Luna came in to share why smaller influential brands were selected.

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