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Sho Madjozi Bashes On African Unite Concert Organizers For Using Burna Boy Against SAs As A “Marketing Ploy”

Sho Madjozi Bashes On African Unite Concert Organizers For Using Burna Boy Against SAs As A “Marketing Ploy”. Sho Madjozi has once more went on a rant on Twitter expressing her sentiments on one of the pressing issues in South Africa.

Earlier on it was reported that African Unite Concert will no longer be taking place, it was firstly announced that it will no longer be hosting Burna Boy as its headliner.

Looking deep into how things have unfolded, Sho Madjozi shared how she declined performing in the show because she felt it was a marketing ploy.

“It was so clear that the issue of xenophobia in South Africa was being used more as a marketing ploy by the organizers of the “Africa Unite” concert than as a way to effect real change.

“That was my worry when I declined to perform. Just from the headline act they chose, it was clear that they wanted a controversial figure more than someone, eg Wizkid, who was engaged in the issue in a constructive way.”

She then added on how African Unite Concert organizers weren’t concerned about Unity but wanted to feed off controversy.

Aphelele Peyana

Aphelele Peyana is a seasoned journalist at SA Hip Hop Mag. You can contact her on sahiphopmag@nine80.com

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