Kwesta Speaks Of The Nature Of His Partnership With Jameson

Kwesta Speaks Of The Nature Of His Partnership With Jameson. Platinum selling star Kwesta ventured into a new partnership with a brand of whiskey Jameson. The initiative led to upcoming artists getting opportunities and big stars getting to perform live.

In all that’s been done, little was known as to how the Vur via rapper landed the deal. Speaking to Music In Africa, he shared a lot of how everything took place and in such a smooth way.

Most brands need to find a new way of communicating with their customers,” Kwesta said. “Jameson has always connected people through culture and facilitated collaborations, and that’s why the Kwesta brand and Jameson are good partners.

“The Rap a Verse competition was a big selling point as well. I know how difficult it can be for young rappers to make it big and Jameson is providing this platform for an upcoming artist to shine. The response has been amazing. Going through all the entries keeps me very busy on most days. There’s a lot of talent out there. I have a love for collaboration. I have done many in the past and that’s why I love the Rap A Verse competition and the collaboration with Jameson was a natural fit.”