SA Rappers Who Are Signed To Def Jam Africa Record Label. The main goal for most rappers when they get into the scene is to be internationally recognized. Most rappers reached that goal when they partnered with Def Jam Afrika.
Universal Music Group (UMG), the world leader in music-based entertainment, today announced the launch of Def Jam Africa, a new label division within the continent dedicated to representing the best hip-hop, Afro beat and trap talent in Africa. Def Jam Africa will follow the blueprint of the iconic Def Jam Recordings label, which has led and influenced the cutting-edge in hip-hop and urban culture for more than 35 years.
The label will initially be based in Johannesburg, South Africa and Lagos, Nigeria, but will identify and sign artist talent from across the entire continent. It will be supported by dedicated A&R, marketing, creative and digital teams from the UMG teams in both Nigeria and South Africa and will report to Sipho Dlamini, MD, Universal Music Sub-Saharan Africa & South Africa.
The label launches with a flagship roster, that includes some of the most influential, successful and followed African talent including: Boity, Cassper Nyovest, Nadia Nakai, Nasty C, Tshego, Tellaman and Ricky Tyler.
In making the announcement, Sipho Dlamini said, “With Def Jam Africa, we want to build a label that will become the authentic and trusted home of hip-hop and urban culture in Africa. Def Jam Recordings has always historically pushed the boundaries of the genre and we are excited to create a new community of artists within the continent, shaped around the unique and multi-cultural sounds, rhythms and productions coming from our streets, in order to help elevate hip-hop, afrobeat and trap music from Africa, to reach new global audiences within the continent, across the diaspora and beyond.”
Jeff Harleston, interim Chairman & CEO Def Jam Recordings said, “Def Jam is a globally recognized brand, synonymous with excellence in hip-hop, and we enthusiastically welcome the launch of Def Jam Africa as an opportunity for audiences worldwide to discover the incredibly talented hip-hop artists emerging from across the continent.”
Below is the list of Rappers signed to Def Jam Africa: