Nasty C & Usimamane Drop Cinematic Masterpiece “Soft” Music Video. South African hip-hop heavyweight Nasty C has once again raised the bar with the release of his latest music video, “Soft,” featuring rising star Usimamane.
Premiering on July 11, 2025, the video has sent shockwaves through the music scene, racking up views and sparking a frenzy of praise across social media platforms like X, where fans are calling it a “visual triumph” and a “game-changer for SA hip-hop.”
The single, which dropped on June 6, 2025, already boasts over 1 million streams on YouTube, thanks to its infectious beat and heartfelt lyrics that blend Nasty C’s signature polished flow with Usimamane’s raw, streetwise energy. The track’s aspirational tone—celebrating success, luxury, and resilience—sets the perfect stage for the cinematic storytelling unveiled in the music video.
Directed by a visionary South African creative, Big Shark, the “Soft” music video is a feast for the senses. The music video is nothing short of a visual flex. Draped in plush wool swag jackets, the rapper and fellow artist Usimamane embody effortless luxury against a dreamy white and sky-blue backdrop that screams “soft life.”
The aesthetic is minimal yet striking, perfectly echoing the track’s theme of living lavishly without lifting a finger. With every frame oozing style and finesse, Nasty C brings the song’s essence to life, proving once again that he doesn’t just rap about the good life, he lives it. The music video is poised to reach a significant milestone on YouTube, considering its quality and Nasty C’s potent reputation in SA Hip hop.
