5 Rappers Who Have Been Named As Part Of Avance Media’s Most Influential Young South Africans For 2020. A number of media companies keep eyes on what happens in the various South African industries to determine who the most influential South Africans are.
Avance Media has specifically noted these 5 Rappers as part of their list of 100 of the most influential South Africans.
Family Tree CEO Cassper Nyovest has been singled as the first most influential young South African rapper. Having been successful through his ‘Fill Up’ events, filling up some of South Africa’s biggest stadiums Cassper has influenced plenty of young rappers. In 2020 the rapper released his fifth album Any Minute Now and was greatly received by SA hip hop fans. Amademoni went Gold and Good For That went platinum.
Ambitiouz Entertainment’s rap duo Blaq Diamond took South Africa by storm with their amazing talents. The Durban duo made waves in 2020 with their single Summer Yo Muthi. The single went on to achieve one million views within a week of its release. The duo recently received four platinum plaques, one for their album Umuthi and three for their singles Summer Yo Muthi, Ibhanoyi and Love Letter.
Nasty C is easily one of South Africa’s biggest rap stars. In 2020 the rapper released two projects, a mixtape hosted by American DJ, DJ Whoo Kid and an album Zulu Man With Some Power. Nasty also launched his first documentary with Netflix titled Zulu Man In Japan. He also released a powerful track with American rapper T.I titled They Don’t. The song was made to take a stand against the racial injustices in the United States.
Award winning rapper Riky Rick is a rapper who has shifted the hip-hop culture. The Ungazincishi hitmaker has been quite on the music front but has featured on some of SA’s biggest tracks including Big Zulu’s Mali Eningi, Mr JazziQ’s amapiano hit VSOP and Focalistic’s Onroko. Riky launched his own podcast during the nationwide lockdown speaking to some of SA hip-hop’s finest talent.
Yanga Chief won the SAMA award for Best Hip Hop album for his EP Becoming A Pop Star. In the same year he dropped his debut album Pop Star. He has been noted by the SA Hip-Hop community as one of the most influential Xhosa rappers in South Africa.