5 Influential People In SA Hip Hop Who Are Not Rappers. The hip hop industry in SA has been dominating the entertainment space for quite some time. But let it be known, there is so much work that takes place under the skin leading to some of the successful projects in the rap game. The men and women behind the mic might get all the credit and can stir up all kind of debates in the hip hop culture, but there are also people who have vowed to assist SA rappers to reach their full potential.
SA hip hop has been graced with influencers who have become drivers of the culture on different levels and their different kind of potential. These individuals have demonstrated that rapping is not the only route to reach the pinnacle of the hip hop hierarchy. On that note, we are going to unfold the top influencers who have contributed massively to the culture.
Raphael Benza is the founder and CEO of the Vth Season marketing firm and record label, which has produced artists such as AKA and Big Star Johnson. Benza formerly worked in the entertainment world in New York, and he’s utilized that expertise to establish AKA’s solo career and propel him to the dazzling achievement he’s had.
Reggie Nkabinde or Govner Reggie is the founder of Mabala Noise, making him one of the most powerful figures in South African hip hop. He has recruited hip hop stars to the largest recording agreements in South African hip hop history. Nasty C and Riky Rick, for instance, were signed to multi-million rand contracts, despite the fact that the latter has had legal issues with the label. Reggie is still a prominent facilitator and participant in the industry, and he is extremely dedicated to producing riches and opportunity for local musicians to thrive.
He likes to affect the destiny of South African hip hop from behind the scenes rather than in the forefront. T-Lee is credited with assisting Cassper Nyovest’s meteoric rise through strong A&R and astute commercial decisions. As Cassper’s manager, he has successfully navigated South Africa’s dark and shark-infested music industry. In addition, He has also played a key role in negotiating multiple multi-million rand mega transactions for Cassper with companies such as MTN, Ciroc, and BP.
Kgolo Da Guru
Durban is a significant market for South African hip hop. Okmalumkoolkat, Dreamteam, WTF, and Aewon Wolf are among successful artists from KZN. Kgolo Da Guru has collaborated with most of the major South African hip hop talent and has even staged performances like Rick Ross, Trey Songs, and Miguel. His impact in the game has yielded the much needed prominent for SA hip hop culture by elevating it to the whole world.
This hip hop culture enthusiast has committed his efforts to advance the game, and the most visible result of his motivation is the Back to the City event, which is held yearly in Newtown. The event has become one of the largest in the country and it is devoted to the hip hop culture in all of its forms. In addition, he is also the founder of the SA Hip Hop Awards and SA Hip Hop Summit under his organisation Ritual Media Group (RMG).