Cassper Speaks On Why Root Of Fame Was Launched In A Church. Following Cassper Nyovest’s launch of his Root Of Fame, the rapper emerged as one of the most successful hip hop artists in South Ah. Only did he launch the sneaker wear but the rapper has also revealed that he is on the verge of launching the Root Of Fame Underwear.
Cassper has never shied away from flaunting his successes, but his struggles have elevated him to those achievements. Taking to Twitter, the Tito Mboweni muso revealed the challenges he and his business partner faced building up to the launch of Root Of Fame during the lockdown. Cassper went on and shared why they had to launch the sneakers at a church.
“Dawg. We actually launched Root Of Fame at church. How could I forget that? Sooo crazy. When we had everything planned and then Mr President said Anada levol. Dawg it can only be God!!! He is the reason why we are still here. Standing!!! Strong!!! It ain’t easy but we are here.” Tweeted Cassper.
During an interview published by IOL, the rapper also revealed the inspiration behind the Root Of Fame name and how he used lockdown to market his brand. “At the beginning of lockdown, I found myself at home, feeling useless as I was stuck in my house and I was in the weirdest place. I used to be celebrated everywhere I go and get paid to just show up at venues. Now I’m stuck in my house with no fans, just family.” He said.