Roiii Announces Partnership With Redbat. SkhandaWorld last born Roiii has been moving in the right direction ever since he made his cameo in SA Hip-hop. Coming through under the wings of K.O, the young Pretoria-based rapper has amassed a good following his hit single Lavida Loca.
As he keeps growing his profile in the music industry, Roiii’s image is not only attracting music lovers, rather brands have been keeping an eye on his progress. Taking to Instagram, the young rapper announced his partnership deal with one of the leading clothing brands in the country, Redbat.
Roiii stated that he is about to make a new statement for the drill subgenre in Africa. “Mfana Pirara ke cover boy ko Redbat! Making a new statement of drill! 💯⚜️Obsessedtoprogress w/ @redbat.official,” wrote Roiii. In a video he shared on Instagram, Roiii can be heard saying;
“You know growing up we didn’t have much, somebody got nothing to lose, has the world to gain. From the street of Southside Chicago to the UK, Drill music was born, the new wave of hip-hop that took rap to the next level. Across the world, we all created our own statement of drill. But in Africa, we push for our own flavour,” said Roiii. “So why drill? You ask. We hustle and push the culture forward. We are obsessed to progress.”