Dee Koala Reflects On Her Long-standing Relationship With Adidas
Dee Koala Reflects On Her Long-standing Relationship With Adidas. In the world of music and fashion, collaborations between artists and brands often result in iconic partnerships that transcend trends and leave a lasting impact.
One such collaboration that has been remarkable is the relationship between Dee Koala and sportswear giant Adidas. Dee Koala, known for her dynamic flow and bold lyrics, burst onto the music scene with a fresh and unapologetic style that quickly garnered attention.
As her music resonated with young South Africans, she found herself drawn to the world of fashion, particularly streetwear. It was during this exploration that her path crossed with Adidas, a brand renowned for its urban influence and timeless appeal.
Speaking during an interview with 6 Am on Slikour On Life, Dee said that she has been having a good time working with Adidas. “So I’ve been with Adi (Adidas) for five years now, I became an ambassador in the third year,” she said. “It’s crazy coming from Khayelitsha and just doing all of this, it’s wild and I’m forever grateful.”
Speaking on the work she has done with Adidas, Dee Koala said; “we just did the Home Of Classic campaign. It was a global campaign, it was all over the world, Billboards of me are all over the world, in stores, TV. It was crazy, it was one of the most unbelievable things that happened for me, thank God for that.”
She added; “the relationship with me and Adi (Adidas) is just home man, they like me for me. So what drew them to me was when I did my first capsule and I was dressed in Adi and they just dig my energy, the person beside the music.”
“They say I’m a bit of a character, I dont know, but they also like the fact that I’m also a human being and I influence with all of me. So, the fact that I’m also able to drip in Adi the way I want is the most comfortable thing ever. I just love being with them, it’s home, the clothes are comfortable, and it’s my kind of swag.” Dee Koala said.
