DJ Ready D, Youngsta CPT, and Reebok Drop “Back Like We Never Left” To Commemorate 50 Years Of Hip Hop
In a celebration of the 50-year legacy of hip-hop, DJ Ready D, Youngsta CPT, and global brand Reebok have joined forces to create a groundbreaking single titled “Back Like We Never Left.” Premiering at the exclusive Back Like We Never Left Event in Cape Town on the 7th of December 2023, the collaboration marks a significant moment in the history of South African hip-hop.
The collaboration between DJ Ready D and Youngsta CPT was not just a musical endeavor; it was a fusion of creativity inspired by the rich heritage of hip-hop. DJ Ready D, a stalwart in the South African hip-hop scene, drew inspiration from his recent collaboration with AKA on the track “Monuments.” During a Reebok event, DJ Ready D shared how this collaboration with AKA influenced his approach to producing “Back Like We Never Left.”
DJ Ready D revealed a revolutionary technique he adopted from the collaboration with AKA – a process that involves using words from the acapella and scratching them back into the song. This unconventional approach allows for a unique and authentic sound, steering away from conventional sounds often heard in mainstream music.
In his own words, DJ Ready D explained, “I actually used that same process in a song that I just did with Youngsta CPT right now for the Reebok Back Like We Never Lived campaign song.” This insight into his creative process showcases a commitment to pushing the boundaries of traditional music production, aiming to craft an experience that resonates with the essence of hip-hop.
The synergy between DJ Ready D and Youngsta CPT shines through in “Back Like We Never Left.” Youngsta CPT, known for his lyrical prowess and storytelling, complements DJ Ready D’s innovative production style, resulting in a track that pays homage to the roots of hip-hop while propelling the genre forward.
The much-anticipated debut of the single took place at the Back Like We Never Left Event in Cape Town, creating an electric atmosphere that encapsulated the essence of hip-hop’s evolution over the past five decades. The event served as a testament to the resilience of the genre and its continued influence on global culture.Stream the Song HERE