Boity Defends Her Perfume Line Business Amidst Criticism
Boity Defends Her Perfume Line Business Amidst Criticism. Boity Thulo has taken a stand to defend her perfume line business, Boity Pink Sapphire, amidst recent social media criticism.
Criticism flooded the Twitter (X) platform as the renowned rapper was accused of lacking marketing acumen for her brand. This scrutiny followed the circulation of a viral image showcasing a significant price reduction on Boity’s Pink Sapphire perfume, originally priced at R595 but discounted to as low as R60.
Taking to Instagram, the Wuz Dat hitmaker responded to critics by giving a word of advice to aspiring entrepreneurs to not give up even if they face criticism and failure along the way. The rapper said she’s still learning indicating that the same applies to any entrepreneur out there.
“Don’t be afraid to try. And never allow the fear of failure to cripple you. The dream was placed in your heart for a purpose. ❤️ It will eventually work out exactly the way it’s meant to. We are still learning,” Boity wrote.
Throughout her successful career in the South African entertainment industry, the renowned rapper and media personality has explored numerous business ventures, which she highlighted on her Instagram alongside the aforementioned post, showcasing her endeavours in the business realm.
Despite potential setbacks in her body spray and perfume ventures, the rapper is currently reaping the rewards of her successful alcohol brand, BT Signature, which continues to thrive and maintain strong sales in stores.
