Lekau Sehoana Finds Inspiration In Boity’s Business Journey Amid Criticism

Lekau Sehoana Finds Inspiration In Boity’s Business Journey Amid Criticism. The realm of entrepreneurship often brims with scrutiny and criticism, and recently, famed rapper and media personality Boity has found herself in the crosshairs of such scrutiny.

Lekau Sehoana Finds Inspiration In Boity’s Business Journey Amid Criticism

Boity has found herself under fire from social media critics after learning that the price of her perfume brand, Boity Pink Sapphire Eau de Parfum, has dropped significantly from the marked retail price of R595 to just R60. Despite harsh criticism, the “Wuz Dat” hitmaker has shown resilience and determination, expressing her resolve not to give up.

Boity took to Instagram and shared words of encouragement with fellow entrepreneurs, urging them not to give up even in the face of perceived failure in their ventures. “Don’t be afraid to try. And never allow the fear of failure to cripple you. The dream was placed in your heart for a purpose. ❤️ It will eventually work out exactly the way it’s meant to. We are still learning,” Boity said.

The rapper’s remarks have not only offered a glimmer of hope to entrepreneurs at large but have also inspired the owner of Drip, Lekau Sehoana. Taking to Twitter (X), Lekau shared his challenging journey as an entrepreneur, acknowledging his failures along the way. However, he expressed being inspired by Boity’s resilience and words of encouragement, especially as she navigates storms in her journey as a businesswoman.

“Dear @Boity Like everyone else I saw the posts and articles. And like most entrepreneurs, I know exactly how and what failure looks like. A failed strategy, a failed business, a failed product, doesn’t make a failure of a humanbeing. when we develop products, we have certain percentages we expect to get from them. Either good or bad. And we have follow up products lined up should one not do well. Which makes entrepreneurship, and especially product building an ongoing process. It’ll never be the finish line… When I saw your short instagram response, I got very inspired…” Lekau said.

He continued; “Here’s why: In 2019 i started @dripsportif , 2 years later we opened 25 Stores. We have since closed some of the Stores, we have moved some to better Trading positions at the Malls. We further invested in a Group (The DRIP Group) to build a House of Brands, where DRIP and other Brands like. @DomainJeans and Kiddies Republic sit. We had to Liquidate Kiddies for almost same reasons, it didn’t work out. Which further proves that entrepreneurship is all about movement.

“At the centre of the movement, is Failure. The probabilities are there. Remember, 9 out of 10 startups fail and 38% of startups fail because they run out of cash. 35% of startups fail because there is no market need for them. By year 5, 50% of all startups will have failed.

“These stats are not there to make us sleep well at Night, but they’re there to make us solution driven. And keep us on our Toes. Boity, you’re doing so well. I applaud you for having started and being positive. Please never give up and keep going. This is exactly what Entrepreneurship is about… There’s always a #SILVERLINING.”

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