Reebok, in partnership with the family of South African hip-hop legend Kiernan Forbes (AKA), is set to release a limited-edition sneaker—the SneAKA 2.0—on November 16, 2024. This exclusive drop celebrates the life and legacy of AKA while honoring his deep connection with Reebok. Here are 15 fascinating facts about this special release:
1. Tribute to AKA
The SneAKA 2.0 pays homage to the original collaboration between AKA and Reebok, launched in 2019, and celebrates the enduring influence of one of Africa’s most iconic hip-hop artists.
2. Limited Edition
Only 1,000 pairs of The SneAKA 2.0 will be released, making it an incredibly rare item that is sure to attract sneakerheads and fans of AKA alike.
3. South African Flag
One of the standout features is the inclusion of the South African flag on the sneaker, replacing the traditional Union Jack. This makes The SneAKA 2.0 the first Reebok sneaker to carry another nation’s flag.
4. AKA’s Initials
AKA’s handwritten initials, “KJF” (Kiernan Jarryd Forbes), are embroidered on the rear left heel, adding a personal touch that represents his connection to the sneaker.
5. Iconic Silhouette
The SneAKA 2.0 retains the classic Reebok Classic Leather silhouette, making it recognizable and timeless.
6. Unique Design Details
The sneaker features a chalk-colored garment leather upper with a bold cheetah-print insole, a white sole, and a striking red heel stub—elements that first set this sneaker apart in 2019.
7. Reflective Accents
Pops of 3M reflective material are incorporated into the design, symbolizing the energy and light AKA brought to his music and his fans.
8. AKA’s Vision Fulfilled
One of AKA’s dreams for the SneAKA collaboration was to have the South African flag featured on the sneaker. While it wasn’t possible in 2019, The SneAKA 2.0 finally makes this vision a reality.
9. Profits for a Cause
All profits from The SneAKA 2.0 will go to the Forbes family, supporting AKA’s daughter, Kairo, and contributing to the Kiernan Forbes Foundation, which aims to support emerging South African talent.
10. Behind-the-Scenes Insights
The launch will be accompanied by seven mini-episodes released on social media, offering a behind-the-scenes look at the creation of The SneAKA 2.0 and personal stories from AKA’s family and collaborators.
11. Family Involvement
Kiernan’s family, especially his father, Tony Forbes, and his mother, Lynn Forbes, were deeply involved in the creation of The SneAKA 2.0, ensuring it remains a true reflection of AKA’s spirit and vision.
12. Royalties Controversy
The release addresses the 2020 Twitter controversy in which AKA expressed frustration over not receiving royalties for the original SneAKA 1.0. Reebok clarified that AKA had been paid a retainer as part of the original deal, and the two parties had reconciled before his tragic passing.
13. Reebok’s Dedication
PJ Morilly, Reebok South Africa’s Brand Director, emphasized that this release was not just about a product but a tribute to AKA’s legacy, his passion for South Africa, and his authenticity.
14. A Piece of Hip-Hop History
Owning a pair of The SneAKA 2.0 offers fans a rare opportunity to hold onto a piece of South African hip-hop history, making it a highly coveted item.
15. Available for R2,799
The SneAKA 2.0 will be available for purchase at R2,799 through Reebok’s online store and select retail outlets, including Reebok Canal Walk, Archive, Shesha, Sneaker District, Sportscene, and Studio 88. Given the limited number of pairs, they are expected to sell out quickly.
The SneAKA 2.0 is more than just a sneaker; it’s a powerful tribute to AKA’s passion, artistry, and love for his country. Fans can expect this release to capture the hearts of many while solidifying AKA’s lasting impact on South African culture.
