Ex Global Advices SA Rappers To Prioritize Singles Over Albums
Ex Global Advices SA Rappers To Prioritize Singles Over Albums. South African hip-hop artist Ex Global has sparked a conversation about the state of the genre, urging rappers to rethink their approach to releasing music.
Taking to social media, Ex Global shared his thoughts on the industry’s current landscape, emphasizing the importance of strategy over sheer effort.
“SA hip-hop rappers work hard, but they are only being excluded because they aren’t working smart,” he wrote. The rapper, known for his sharp insights into the game, suggested that the key to reclaiming dominance lies in collaboration and strategic releases rather than solely focusing on full-length projects.
He advised artists to shift their energy towards producing hit singles and flooding the market with high-impact collaborations. “Stop dropping albums (great at albums bty), focus on collaborating as much as possible and releasing hits. Flood the market with big hip-hop singles, then follow up with albums.”
This perspective comes at a time when SA hip-hop continues to compete against the dominance of amapiano and Afro-pop, genres that have successfully captured mainstream attention through consistent hit releases and collaborative efforts. Ex Global‘s suggestion aligns with a growing sentiment that adaptability is key in an ever-evolving music industry.
While many fans appreciate the artistry and storytelling in hip-hop albums, the reality of the digital streaming era has made it clear that singles often generate more immediate impact. Rappers such as Nasty C, Cassper Nyovest, and Blxckie have found success by balancing both approaches—releasing chart-topping singles before delivering full projects.
Ex Global’s message challenges SA hip-hop artists to rethink their strategies and play the game with a smarter approach. The question now remains: will more rappers heed his advice and shift towards a hit-driven market, or will the album-first mentality continue to reign? Only time will tell.
