Priddy Ugly Reveals Why ‘What’s The Math?’ Music Video Never Dropped

Priddy Ugly Reveals Why ‘What’s The Math?’ Music Video Never Dropped. South African rapper Priddy Ugly has finally addressed the lingering question that many fans have been asking—why the music video for his song “What’s The Math?” never saw the light of day.

Taking to social media, the lyricist revealed the unfortunate truth behind the situation: the HQ and final render of the video were lost. “A lot of you asked why this video never dropped. The truth is, we lost the HQ and final render,” Priddy Ugly shared in a post, leaving fans both surprised and disappointed.

The song showcases Priddy Ugly’s signature sharp lyricism and intricate wordplay and has been a fan favourite since its release. Naturally, anticipation for its visual counterpart had been high, with supporters eager to see how the rapper would bring his bars to life on screen.

While the revelation may come as a letdown to many, it also sheds light on the challenges artists face behind the scenes. The loss of key production files can be a major setback, and in some cases, it can mean the permanent shelving of a creative project.

Despite this setback, Priddy Ugly continues to push forward. With a strong year behind him and even bigger plans ahead, fans remain hopeful that he’ll revisit the idea of a “What’s The Math?” visual or make up for it with even more compelling releases.