5 SA Rappers Driving Influence As Brand Ambassadors For Automotive Companies
5 SA Rappers Driving Influence As Brand Ambassadors For Automotive Companies. In South Africa’s evolving hip-hop landscape, influence now stretches far beyond the mic. The lines between music, fashion, and corporate branding have increasingly blurred, with rappers commanding attention not just for their bars but for their brand power. Automotive companies have taken note, and several of the country’s most prominent hip-hop artists are now steering major partnerships in the motor industry.
From luxury SUVs to lifestyle-forward crossovers, these brand deals reflect not only personal style but also the growing synergy between hip-hop culture and aspirational living. Here’s a look at five South African rappers who have secured brand ambassador deals with automotive companies.
1. Boity Thulo – Omoda South Africa
Media personality, rapper, and entrepreneur Boity Thulo continues to extend her reign across multiple industries. Known for her elegance and commanding presence, Boity became the face of Omoda South Africa, a premium sub-brand under Chery. The partnership signals Omoda’s aim to capture a youthful, fashion-forward market. Boity’s clean image and influence across music, TV, and beauty made her a natural fit to drive the brand’s local visibility.
2. Nadia Nakai – Omoda South Africa
Boity isn’t the only rapper rolling with Omoda. Fellow star Nadia Nakai also joined the automaker as a brand ambassador. Nadia, known for her bold fashion sense and international appeal, aligns perfectly with Omoda’s sleek and futuristic design aesthetic. Her partnership reflects Omoda’s strategy to align with influential voices who bring both edge and elegance, positioning the car brand as a lifestyle choice, not just a ride.
3. Gigi Lamayne – Jetour South Africa
Trailblazing lyricist and entrepreneur Gigi Lamayne was recently unveiled as the face of Jetour South Africa, a new player in the local automotive scene under Chery’s umbrella. As an artist who prides herself on independence and constant reinvention, Gigi’s partnership underscores Jetour’s approach to redefining journeys. The deal represents both brand elevation and a moment of visibility for female rappers in high-stakes marketing campaigns.
4. Moozlie – Mahindra South Africa
Moozlie, the ever-stylish rapper and TV host, has partnered with Mahindra South Africa, bringing her urban flair to the Indian automaker’s growing local presence. Known for being both fashion-forward and grounded, Moozlie embodies the Mahindra brand’s push to become a staple on South African roads. Her connection to street culture and lifestyle audiences gives Mahindra an edge in reaching younger, trend-conscious consumers.
5. K.O – Volvo South Africa
Veteran rapper K.O, who’s enjoyed a resurgence in recent years, took a bold step by partnering with Volvo South Africa. Known for its luxury, safety, and innovation, Volvo’s brand may seem like a departure from hip-hop, but K.O’s evolution as a matured artist, entrepreneur, and style icon makes the partnership seamless. The Skhanda World founder brings gravitas and aspirational appeal to the Volvo stable, reinforcing the brand’s versatility and forward-thinking image.
