“I’m Taking the Wheel”: Priddy Ugly Releases First Music Video In Two Years With ‘Kind Regards’
“I’m Taking the Wheel”: Priddy Ugly Releases First Music Video In Two Years With ‘Kind Regards.’ South African hip-hop heavyweight Priddy Ugly has officially ended a two-year gap in visuals with the release of the music video for “KIND REGARDS,” stepping back into the director’s seat and reclaiming control of his narrative.
Taking to X, the Johannesburg lyricist, born Serunya Richard Moloi, addressed the hiatus with a message that doubled as a manifesto. “It’s been 2 years since you got visuals from me. I’m taking the wheel. You’re in control of your own destiny, don’t let anyone direct that narrative.”
The statement set the tone for what would follow. More than just a video drop, the release represents a renewed creative direction rooted in independence and self-determination. Premiering at 6 pm on his YouTube channel, the high-production visual champions premium African storytelling, delivered under the BySomeIdiot Studios banner. Behind-the-scenes moments were also shared, offering fans a glimpse into the craftsmanship behind the project.
“KIND REGARDS” first appeared as an audio release in late 2025 on the DUST DLX album via STAY LOW. While the track already carried weight among listeners, the arrival of its visual counterpart has reignited conversation within the SA hip-hop space. The title’s polite undertone contrasts sharply with Priddy Ugly’s sharp pen and uncompromising delivery, especially in lines like, “It won’t be ‘KIND REGARDS’ if you get replies & I’ll never let it slide.”
The rollout follows a period in which the rapper shifted focus to features, collaborative efforts including work alongside Maglera Doe Boy, and personal growth. His previous major solo visual dates back roughly two years, making this return feel intentional and calculated.
Blending introspection with gritty, breadwinner ambition, “KIND REGARDS” reinforces Priddy Ugly’s place in Mzansi’s rap hierarchy. It is both a creative reset and a declaration of autonomy. The full visual is now available on YouTube, inviting fans to witness the next chapter firsthand.
