Priddy Ugly Reflects On 17-Year Musical Journey After Winning SAMA
Priddy Ugly Reflects On 17-Year Musical Journey After Winning SAMA. South African hip-hop artist Priddy Ugly has achieved a major career milestone, winning his first South African Music Award (SAMA) for Best Hip-Hop Album with his latest project, DUST. This honour comes after nearly two decades of dedication to his craft.
The awards ceremony, held on November 4, 2024, at Gallagher Convention Centre in Midrand, Gauteng, brought together the nation’s top musical talents to celebrate achievements across genres.
In a reflective and heartfelt post, Priddy Ugly expressed his gratitude for this recognition and the journey that led to it. “An overnight success that’s 17 years in the making,” he wrote, capturing the essence of his long-standing commitment to music. The artist, who has built his reputation on authenticity and resilience, has consistently stayed connected to his roots.
“From the SOIL that we came, in the MUD we remain. Where we played & the grave, all the DUST is the same,” he added, emphasizing his humble beginnings and the hard work that underpins his success. Priddy Ugly thanked his supporters for their continued loyalty and acknowledged the profound impact of patience and time in achieving “everything godly.”
His post also acknowledged the creative collaboration behind his latest album, DUST, featuring visuals by photographer Ok Majozi and styling from House of Ole. The album DUST—now streaming worldwide—continues Priddy Ugly‘s journey of lyrical depth and introspection, cementing his place in South Africa’s music landscape. With his SAMA win, he celebrates not only personal success but also a historical moment for his career, signifying that perseverance and faith have finally borne fruit.
As Priddy Ugly steps forward from this achievement, his journey serves as an inspiration to fellow artists and fans alike, reminding them that the path to greatness is often long but deeply rewarding.
