ANATII Joins USHER, Snoop Dogg & Rick Ross Through Landmark Deal

Larry Jackson and Ike Youssef’s gamma., the groundbreaking music and media company known for its star-studded roster that includes USHER, Snoop Dogg, and Rick Ross, has signed South African music phenomenon ANATII in an undisclosed, record-breaking distribution deal. The collaboration cements ANATII’s position as a global force in music while highlighting gamma.’s commitment to elevating African artistry to unparalleled heights.
 
This partnership marks a historic milestone for the African music industry, with gamma. leveraging its innovative platform to bring ANATII’s creative genius to a worldwide audience. A multi-award-winning artist, producer, and songwriter, ANATII boasts an illustrious career that includes a Forbes 30 Under 30 nod, a Grammy Award for his songwriting on Beyoncé’s “Brown Skin Girl”, and collaborations with global heavyweights such as Tiwa Savage and Busta Rhymes.
 
For Sipho Dlamini, gamma. President/MD Africa & Middle East, signing ANATII was a strategic move to expand gamma.’s footprint in Africa while reinforcing its status as a global industry leader. “ANATII is a once-in-a-generation talent whose work transcends borders and genres. His ability to craft deeply resonant music that speaks to both the heart of Africa and the global stage makes him a perfect fit for gamma.’s vision,” shares Dlamini. “gamma. is about pushing culture forward and breaking barriers, and ANATII embodies exactly that spirit.”
 
ANATII, celebrated for his boundary-pushing sound and ability to fuse hip-hop, Afrobeat, and spiritual elements, sees the partnership as a defining moment in his career. “gamma. being a media and technology enterprise is exactly what makes this a fitting partnership. For me, this represents the next chapter; we’re about to show the world the depth and power of African creativity.”
 
gamma. has quickly become a powerhouse in the music world, challenging traditional industry norms with its artist-focused model. Since its launch in 2023, gamma. has built a reputation for identifying and nurturing boundary-breaking talent. Signing ANATII is testament to their commitment to diversifying its roster and spotlighting African music as a dominant force on the global stage.
 
Music lovers can expect a wave of new releases, international tours, and cross-media collaborations that will redefine how African music is experienced globally. ANATII’s ability to bridge cultures, combined with gamma.’s visionary approach, promises to deliver a legacy of impactful music and storytelling.
 
This signing is more than just a deal—it’s a cultural movement. By bringing together one of Africa’s brightest stars and one of the most innovative global platforms, ANATII and gamma. are setting a precedent for how African talent is represented and celebrated on the world stage with the release of his upcoming album, BOOM SZN out 13 December 2024.