Cassper Shares Marketing Gems For Aspiring Artists Ahead Of ‘Usho Bani’ Release
Cassper Shares Marketing Gems For Aspiring Artists Ahead Of ‘Usho Bani’ Release. Cassper Nyovest is gearing up for the release of his latest single, Usho Bani, and in true Mufasa fashion, he’s making sure the world knows about it. The multi-award-winning rapper recently shared some insightful lessons on marketing, emphasizing the importance of pushing one’s own music—regardless of status in the industry.
In a message directed at up-and-coming artists, Cassper highlighted a crucial aspect of his success: marketing. “One of the things that I have been very good at throughout my career, and I still put a lot of emphasis on, is marketing,” he said.
To ensure Usho Bani reaches the masses, he has revisited some of the successful strategies he implemented in 2020 for Good For That. One of these tactics involves a TikTok challenge with a prize incentive to encourage user-generated content around the track. “If you go to my TikTok, you’ll see everyone dancing to the song,” he stated, underscoring the power of virality on social media.
But beyond just creating buzz, Cassper stressed the importance of humility in self-promotion. “I’m also not too cool to market. Just because I’m Cassper Nyovest doesn’t mean everyone knows me or that everyone is going to enjoy the song automatically.”
His approach is hands-on—he’s going everywhere, executing marketing plans, and ensuring fans have access to the track through a pre-add link. This, he believes, is a crucial lesson for any artist trying to break into the industry: Never be too cool to push and market your own record.
“It’s your song, and here’s one rule I can teach about marketing—people need you, they just don’t know it yet. Find your people, everybody has fans.”
With Usho Bani dropping this Friday, it’s clear that Cassper Nyovest is leaving no stone unturned in making sure his record reaches every corner of the culture. For upcoming artists, his advice is a blueprint for success: talent alone isn’t enough—marketing is key.
