Priddy Ugly’s DUST Blows Past 9 Million Streams On Spotify

Priddy Ugly’s DUST Blows Past 9 Million Streams On Spotify. South African hip-hop heavyweight Priddy Ugly has reached a monumental milestone as his final studio album, DUST, surpasses 9 million streams on Spotify. The announcement, made by the artist via social media in the early hours of the morning, marks a powerful and poetic full-circle moment in a career that has spanned over 17 years.

Released on January 26, 2024, DUST was introduced as Priddy Ugly’s swan song—his final artistic statement as a recording artist. The 14-track project, lauded for its raw lyricism and thematic depth, quickly became a cultural touchstone, earning widespread critical acclaim and securing the Best Hip-Hop Album award at the 30th South African Music Awards.

The album’s impact has extended far beyond South African borders, resonating with a global audience through standout tracks like “Falling”, and the fan-favourite “Ntja’ka”, which alone accounts for over 3 million streams. DUST features a formidable lineup of collaborators including Maglera Doe Boy, MashBeatz, Tyson Sybateli, and Blxckie, contributing to what critics have called “a timeless work of art.”

While DUST was positioned as Priddy Ugly’s final studio album, the artist has made it clear that his creative journey is far from over. “I’m not done with music,” he shared. “I’ll be writing, producing, directing—lifting others up. DUST isn’t the end; it’s the soil for something new.”