Reebok Responds To AKA’s SNEAKA Claims

Reebok Responds To AKA’s SNEAKA Claims! Since AKA revealed the details about his Reebok SNEAKA deal that didn’t go as planned, He has been the talk of the social media streets. The rapper says he didn’t receive a single cent from the collaboration.

The plot is now thickening as the activewear brand has now responded to SupaMega’s claims saying he only had a contract to be an ambassador but no existing agreement for his SNEAKA limited edition line.

Reebok has issued a statement to IOL Entertainment replying to the rappers claims and according to the brand, the collaboration between both parties was fulfilled including all the their contractual obligations. 

It was then communicated that the brand was shifting it focus to sportswear hence why they would no longer be continuing with him.

The company said it was disappointed that it had to hear about the issues raised by AKA on social media. 

The statement read: “Reebok is aware of the claims made by South African rapper Kiernan Jarryd Forbes, known as AKA, on Twitter where he has stated non-payment for the brand collaboration of his custom made Reebok SneAKA“

“In October 2019, we executed a successful launch of the Reebok SneAKA. Upon entering into the relationship, both parties were happy with the agreement, and the terms of the launch were not disputed” 

“Reebok met all of our contractual obligations related to the launch. Earlier this year, Reebok communicated with AKA and his management that due to shift in strategy, we would not be able to renew his contract as an ambassador for the brand“

“However, we did discuss a new approach of working with AKA. Reebok is thus very disappointed to be learning of the issues raised on social media, as we believed the relationship to still be on a strong footing to negotiate potential future deals“

The SneAKA range had only 600 pairs available, making history by selling out in just 10 minutes via the Reebok’s online store. 

 By Sinakho Mandla