Amakipkip Apologize After Unveiling AKA Tribute Merch Without Forbes Family Consent
Amakipkip Apologize After Unveiling AKA Tribute Merch Without Forbes Family Consent. South African streetwear brand, Amakipkip, found itself in hot water after unveiling a line of tribute merchandise dedicated to the late hip-hop artist AKA without obtaining consent from his family.
The move has sparked controversy and outrage from fans and the Forbes Family alike. In a statement released, the brand apologized and acknowledged its mistake. “Dear Lynn, Tony and Steffan Forbes, the AKA family, The MEGACY, our esteemed fans and the wider public.
“We want to address a recent situation that has sparked concern and distress within our community. We extend our deepest apologies for any hurt caused by our recent release of a tribute t-shirt for the late rapper AKA without obtaining consent from the entire family. Our intention was never to cause offence, but rather to pay homage to AKA‘s legacy and seek justice.” Read the statement.
“In the realm of Hip Hop culture, honouring our icons through tributes is a longstanding tradition. Our tribute T-shirt was conceived as a sincere expression of our respect for AKA’s profound impact on the music industry and it was meant to commemorate his life. Just as we have witnessed with other luminaries like 2Pac and Biggie, these tributes are a heartfelt way of celebrating their artistry and the lasting imprint they’ve left on our lives.” Amakipkip added in a statement.
In the statement, the apparel company apologized for not speaking with the Forbes family before creating a commemorative T-shirt for AKA. “Regrettably, we underestimated the significance of obtaining consent from the entire AKA family, and for this oversight, we are truly sorry. We recognise that our action did not align with the reverence and respect that AKA’s memory deserves. Our deepest apologies go out to the AKA family, devoted fans “The Megacy” and the public for any pain we may have inadvertently caused.”
The brand additionally stated that they have taken action by halting the sale of AKA’s tribute T-shirt as they want to uphold the correct ethics in achieving their goals. “We have taken immediate action to rectify this situation by discontinuing the AKA tribute T-shirt in question. Furthermore, we are committed to engaging in a comprehensive review of our procedures to ensure that our endeavours consistently uphold the value of empathy, integrity and the authentic honouring of legacies we aspire to achieve.”
“We want to emphasize that our initial intentions were rooted in authenticity and compassion, much like we did with our DJ Citi Lyts Tribute Tees last year.“
“As we reflect on this experience, we understand the need to learn from our mistakes and take steps to rebuild trust within our community. We welcome your feedback and insights as we work to find more suitable ways to honor AKA’s memory and support his family during these tough times while being considerate of their wishes.“
“Once again we offer our heartfelt apologies to Lynn, Tony & Steffan Forbes, the AKA family, fans, and the broader public. We are committed to growing from this experience and demonstrating more thoughtfulness and sensitivity moving forward.“
With utmost sincerity.
Amakipkip.
