Amakipkip Face Backlash After Launching AKA Tribute Merch Without Forbes Family’s Permission. South African streetwear brand Amakipkip has found itself embroiled in controversy after launching a line of tribute merchandise dedicated to the late rapper AKA.
The move has sparked outrage as it appears that the Forbes family was not consulted or granted permission for the use of AKA’s likeness and brand for commercial purposes. The brand uploaded the merch on their Instagram page indicating that they will be selling it for R600.
However, the backlash was swift and fierce, as it became apparent that the Forbes family had not been involved in the decision-making process. The family expressed their disappointment and frustration, emphasizing the need for respect, consent, and authorization when using a deceased person’s image for commercial gain. Taking to Instagram, Steffan Forbes, AKA’s brother slammed the clothing brand’s move with a comment “No Shame.”
AKA’s fans also took to Twitter and condemned Amakipkip’s move to make an AKA tribute merch without the family’s permission. “The audacity for @AmakipkipGlobal to make this announcement without the family’s approval let alone consulting with them first proves their business ethics are questionable & these stunts will not be tolerated by the MEGACY! Therefore, we demand those T-Shirts to be taken off shelves IMMEDIATELY!! Oh and MEGACY while we still at it please report their IG page.“ Wrote one of AKA’s fans Rubu Thulisa.
The backlash against Amakipkip’s tribute merchandise has been substantial, with fans and the public expressing their disappointment on social media. The brand’s actions have overshadowed any positive intentions they may have had, and the incident has the potential to damage their reputation irreparably.