Setting the bar with his bars is something the coolest kid in Africa has always been known to do and something that takes hard work and the confidence to express yourself. That confidence is the result of Nasty C finding his magic, which is exactly why AXE is excited to announce Nasty C as the newest AXE Ambassador. Having the 21-year-old rapper join AXE demonstrates the brand’s commitment to empowering the youth of South Africa. Through the partnership AXE and Nasty C will connect with the youth and inspire them to break the status quo, redefine what it means to be a man and “Find their Magic.”
Together, AXE and Nasty C will inspire and empower guys to Find Their Magic while giving guys the tools to smell their best and be their most confident selves. Core to the announcement is the AXE Gold Range, a new range of grooming products, unveiled last year at the AXE Party of the Year, that go beyond great fragrance and includes AXE’s first SWAG FRESH oud wood and vanilla scent scented body wash.
Nasty C is one of Africa’s prominent performers, having broken records with two successful albums: Bad Hair Extensions and Strings And Bling and his continued success of the on-going Ivyson tour, one can tell that the synergy between him and AXE is one that is made to last. It takes confidence and persistence to achieve what Nasty C has accomplished so far, and it’s only through the power of attraction and believing in yourself that drives guys to push through the barriers and find their purpose. AXE is aimed at improving young men’s self-esteem, thus giving them an extra boost of confidence to forge meaningful connections and to feel attractive all day as they work on finding their magic.
“The journey of finding your magic and achieving your goals is not always easy. I am honoured to have worked with a brand that believes in me and help me inspire South Africans to do just that,” said Black Coffee, world-renown DJ and Former Brand Ambassador for AXE South Africa. “It gives me great pleasure to be welcoming Nasty C, one of the hardest working rising music talents in SA to the AXE Family. I know he’ll be a great inspiration to guys across the county.”
“I’ve always aimed to inspire young talent and I’m excited to help them find their magic and create opportunities for them to tap into their creative freedom. This collaboration with AXE will allow me to do this on an even bigger scale and make a big difference,” said the award-winning rapper, Nasty C. “I’ve been a fan of the brand since I was a teenager and plan to use this platform to empower and spark the confidence young men need to Find their Magic.”
The collaboration between AXE and Nasty C will fuel the fire to inspire men and help them build the confidence they need to feel good about themselves and find their magic as they work towards achieving their dreams. The partnership comes after a successful year of working with Award winning DJ Black Coffee.
“AXE started working with Nasty C last year and knew he was something special when we witnessed him inspiring South Africans across the country to pursue their passions. His immense talent and the confidence he exudes makes him the quintessential AXE guy” says Zola Ngwenya, AXE Brand Manager, South Africa . “We look forward to an exciting 2019 and working alongside Nasty C to inspire guys across the country.”