The Rise Of The ATL Producer, Sonny Digital

The rise of the ATL producer, Sonny Digital, didn’t come as surprise. Sonny Digital has been involved in making music since in the early ages. At first he started rapping while at school, but found it hard to get instrumentals to rap over. When he was 13, he got influenced by his older cousin to start making beats. Aside from school, Sonny didn’t have other hobbies like playing sports or video games, so he dedicated a large amount of his free time to creating music.

Sonny cites famous producers Shawty Redd and Drumma Boy as his inspiration and at first tried to copy their sound while learning to make beats. Eventually his production transformed into his own style. He rose to fame status after producing YC’s hit single “Racks” in 2011. He is best known for his production on ILoveMakonnen’s “I Dont Sell Molly No More” and “Tuesday” featuring Drake, Future’s single “Same Damn Time”, and 2 Chainz’s “Birthday Song” featuring Kanye West.

Calvin Stovall of BET called Sonny “one of the game’s hottest young producers” and stated that he is “leading a renaissance of young beat makers,” such as Hit-Boy and Jahlil Beats. The young producer has worked with a lot of major hip-hop artists such as: Future, Gucci Mane, 2 Chainz, Kanye West, 50 Cent, Rick Ross, Juicy J, Waka Flocka Flame, Wiz Khalifa, French Montana, Mistah F.A.B., Trae, Ca$h Out, Gorilla Zoe, Roscoe Dash, Wale, Ace Hood, Kirko Bangz, Mac Miller, Travis Porter and Chief Keef. Digital is undoubtedly the hottest hip hop producer in the game right now.