AKA Explains Why His Reebok Deal Is Important For The Culture

AKA Explains Why His Reebok Deal Is Important For The Culture! The rapper has been in the game for a long time now and he has turned down several deals because he felt like there were not in it for the long run which is what he has been looking for.

The Supa Mega recently announced that he signed a 7-figure deal with Reebok Classic which is something sportswear brands don’t usually do. They prefer to get artists to wear their product for free and the call it ‘seeding’ which is something AKA was against.

“For TOO long, sportswear brands would pay us in product. They call it “seeding” …. NO MORE. This is the beginning of a new era” explained AKA via his Twitter account. “BIG UP to Reebok Classic for believing in the vision and IMPACT of our movement. For the C U L T U R E, we’ll FORCE others to do the same” he continued.