Most Talked About Fashion Moments In SA Hip Hop 2021. Most Talked About Fashion Moments In SA Hip Hop 2021. Images of baggy pants, snapback hats, oversized shirts, and vintage shoes immediately jump to mind when one considers the basic characteristics of hip hop. Hip hop artists can be easily identified by wearing expensive clothing, sneakers and jewellery to mention but a few.
However, in the past few years, the globe has witnessed an intriguing growth of fashion inside the realm of hip-hop. South African rappers have now evolved and they now understand the contribution of fashion in hip hop, hence they are now creating their own clothing apparels. Holding to that thought, we are going to unfold, the most talked about fashion moments in SA hip hop and rappers who have contributed the most to satisfy the dripping and bling in hip hop.
Youngsta CPT – Y?GEN
There is no doubt that Youngsta CPT has become one of the most influential in SA hip hop. His current album “Dreams Don’t Pay Bills” have hit the hip hop space awe and it has been the talk of the town. However, the rapper launched his clothing apparel Y?Gen in 2020, but the clothing brand did not reach a wider audience due to the pandemic. The rapper mentioned the challenges he faced getting into business in the midst of a pandemic, but that ship managed to sail through as his clothing brand Y?GEN managed to grab many people’s attention in 2021.
K.O – SkhandaWorld
It was very clear that SkhandaWorld was so deserving of the the Best Local Brand in South Ah at the just ended SA Hip hop awards. The clothing side of SkhandaWorld has been consistency since it emerged in a few years back. As always, this year they have released the SW soccer shirts and Skhanda and the new look has been made available at Studio88 shops countrywide.
Cassper – Root OF Fame
With everything he has achieved for the past ten years, from his music release, music deals and business the majority of hip hop followers in Mzansi agreed that Cassper Nyovest was so deserving of the Hip Hop Artist of The Decade Award. Besides scooping the artist of the decade award, Cassper also managed to pull some big business moves with the release of his new footwear sneaker brand “Root Of Fame.”
Mzansi was overjoyed with the native Drip merch and most people have been rocking it on the streets. The rapper collaborated with Mzansi footwear firm Drip Footwear to release two pairs of sneakers. Earlier this year, the rapper reportedly struck a R100 million agreement with Drip Footwear owner Lekau Sehoana.