Rowlene Fronts Apple Music’s Alpha Women Playlist With ‘Hurts 2b Reminded’
Rowlene Fronts Apple Music’s Alpha Women Playlist With ‘Hurts 2b Reminded.’ South African singer-songwriter Rowlene is celebrating a major career milestone after being named the cover star of Apple Music’s Alpha Women playlist, with her heartfelt single Hurts 2b Reminded leading the celebrated collection.
Known for spotlighting fearless female voices and deeply personal storytelling, the Alpha Women playlist has become a space where authenticity takes priority. Rowlene’s latest feature is a fitting recognition of an artist who has consistently worn her heart on her sleeve through music.
The singer shared the exciting news with fans on social media, expressing her disbelief and gratitude.
“I’M ON THE COVER OF APPLE MUSIC’S ALPHA WOMEN PLAYLIST!!! 🥹❤️”
Her emotional ballad now sits alongside music from an inspiring lineup of women artists whose work reflects resilience, honesty and individuality.
The achievement represents far more than another career highlight. It reflects the values that have shaped her journey since she first emerged on the music scene. Speaking about the playlist’s message, Rowlene explained that strength is not always about making the loudest statement.
“Power doesn’t always have to be loud. Sometimes it’s simply having the courage to exist fully, feel deeply and tell your story truthfully.”
She also thanked Apple Music for embracing both her and the song, saying the platform continues to create meaningful space for women to tell their stories without compromise. Rowlene dedicated the milestone to the many creatives working tirelessly behind the scenes.
“This is for the little teams with big ideas. This is for the independent artists figuring it out as they go. This is for the women who keep creating anyway.”
The singer also acknowledged the collaborators who helped bring the project to life, giving special thanks to Shuttergasm Official, The Kurt Experience, It Can Only Be Love and Warrxck for their unwavering support.
With Hurts 2b Reminded now fronting one of Apple Music’s most celebrated editorial playlists, Rowlene continues to prove that vulnerability can be one of music’s greatest strengths. Her latest achievement not only marks another exciting chapter in her career but also serves as a reminder that honest storytelling continues to resonate with audiences around the world.
As her star continues to rise, this Apple Music spotlight stands as well-deserved recognition for an artist who keeps turning deeply personal moments into music that connects far beyond herself.
