Touchline Truth Probes Fans’ Obsession With Artists Streaming Numbers
Touchline Truth Probes Fans’ Obsession With Artists Streaming Numbers. In the digital age, where music consumption has transitioned to predominantly online platforms, the obsession with an artist’s streaming numbers has become a prominent trend among music enthusiasts.
Taking to Twitter (X), Touchline Truth questioned the fans’ obsession with the artists’ streaming number which has become a yardstick to measure good music. “Things have changed. The average fan is so concerned about numbers not the music.
Everyday the timeline is at war regarding streams. STREAMS? Only labels used to care about numbers but now it’s one 18-year-old fighting another because they compare the streams of their favourites. Maybe yal can make me understand what incentive there is for a listener when it comes to numbers. And I really would like to know,” wrote Touchline Truth.
Jay Jody backed Touchline’s remarks stating that numerous exceptionally talented independent artists might be disregarded due to their lack of attractive streaming numbers, which are often used to entice audiences.
“A lot of independent high quality talent is going to fade into the background because of this. Music has become like sports for real now,the numbers have become way more important than the art. Imagine how many incredible indie artists are overlooked cause their numbers are low.” Jay Jody said.
Renowned South African hip-hop producer Makwa, who recently released a new album following an extended break, also contributed to the discussion, highlighting that in the current landscape, metrics have gained precedence over the quality of the artistic product. “Numbers now mean more than the actual product,” he said.
