AKA Gives Upcoming Artists Advice On The Music Business

AKA Gives Upcoming Artists Advice On The Music Business! AKA is one of the few rappers who has been able to build a brand that stands the test of time. He recently went on Instagram to share the secret behind his success with upcoming artists.

“I think the reason why a lot of artists don’t find success, is because they don’t sound authentic. There’s too much cut and paste going on right now, especially from the younger guys. Now listen, I love trap music .. and it’s impossible to say that I am not influenced by music from overseas,” read AKA’s caption on Instagram.

He went on to say that “Let me tell you why this album is so big right now. It’s solely for one reason … it is the most SOUTH AFRICAN ALBUM I HAVE EVER MADE.” The rapper then spoke about how it is undeniable that he knows what he is doing and urging upcoming artists to retain their identity in music.

I think the reason why a lot of artists don’t find success, is because they don’t sound authentic. There’s too much cut and paste going on right now, especially from the younger guys. Now listen, I love trap music .. and it’s impossible to say that I am not influenced by music from overseas, in fact from all around the world, and many different genres, but the key is to retain your identity and energy and closeness to your people and their vibe …. while combining all those elements of influence. Let me tell you why this album is so big right now. It’s solely for one reason … it is the most SOUTH AFRICAN ALBUM I HAVE EVER MADE ?? You can debate what that statement means in Sonics terms but what you cannot deny … IS THAT I CLEARLY KNOW WHAT THE FUCK I AM DOING ? … you know what’s better than that? THE PEOPLE SEE IT, THEY FEEL IT AND ITS REAL TO THEM. To the artists coming up after me, PLEASE, you have a responsibility to retain your national identity in your music … if you don’t, you are just fucking it up for the future of our people and undoing all my hard work, OUR hard work … Brenda Fassie, TKZee, HHP, Abdullah Ibrahim,Teargas, Caiphus Semenya, Stimela to name a few … TRUST ME. THE PEOPLE NEED TO HEAR THEMSELVES IN THEIR MUSIC. THEY WILL RESPOND. IF YOU DONT BELIEVE ME, CLICK ON THE VIDEO AND SHUT THE FUCK UP!!!!! Thank You South Africa ?? for everything you have given me. I LOVE YOU ❤ (PS: You can argue with your mother in the comments … OR … you can listen to someone who has ACTUALLY done, and is ACTUALLY doing this shit) also ….. mood: IM UPSET!!!!!! ?????

A post shared by AKA (@akaworldwide) on Jun 30, 2018 at 8:00am PDT