Watch! Nota Says AKA’s Levels Album Never Reached Diamond Status: Explains Why. Recently appointed Deputy Chairman of RISA (The Recording Industry of South Africa) Nota Baloyi always has some thought-provoking opinions on South African Hip-Hop.
He has gotten into social media feuds with Zooci CokeDope, Nasty C, Stogie T, Cassper Nyovest and others because of his opinions on them and their music.
Nota appeared on the first episode ‘The Sobering Podcast’s fifth season and shared insight on various moments in his life. From his family life, and his biggest inspirations to his work as a prominent figure in the hip-hop industry. He went as far as sharing how he felt about the podcast hosts after hearing how they treated their interview with Zooci CokeDope.
The hotshot music executive shared some interesting information about AKA’s sophomore album Levels. He mentions that the album never actually went Diamond.
“They made a little accident, but you know I needed the right platform to speak about it. You know, it’s not yet Diamond. Yes it sold 300 000 copies but because when the album was released in 2014, Platinum was 40 000 not 30 000 and therefore it needs to get to 400 000 copies sold to reach actually Diamond,” Nota said.
Nota does however agree that AKA is still the highest selling hip-hop act in South Africa. He said, “AKA’s been selling since Altar Ego, since Levels. He’s done Touch My Blood which also sold.”
In July 2019 AKA announced that his album Levels was certified Diamond Status making him the first hip-hop artist ever to achieve those numbers. Levels included a diverse list of features including Burna Boy, JR, J’Something, Reason and K.O. The album also won the rapper four awards at the South African Hip-Hop awards in 2014 and 6 Metro FM award nominations in the same year. In 2015 he was nominated for a BET award and an MTV MAMA.