New Release: Klutch Kollective – Back to the Roots Video

Klutch Kollective have just dropped the Back To The Roots video. Recently signed to Delazy Entertainment, Klutch Kollective, has just released the music video to their debut single titled Back To The Roots. The songstress recently left Sony Music to start her own record label.

With the Back To The Roots music video you can witness the origin story of the all-female RAP crew known as Klutch Kollective featuring Genius, Fiah, DK and Toya Delazy. Back to the Roots is a kaleidoscopic manifesto from the front lines of the new South Africa fusing bombshell lyrics with rhythmic, soulful urgency soaked in neon colours. Each member of the crew plays a very important role, adding different flavours with the rhythmic elements to the music.

Directed by Youri Licht from Mann Made Media and shot at Villa Simone in Johannesburg, Back To The Roots is not your typical music video. It takes on a cinematic style with a combination of performance and storytelling, bringing the Klutch Kollective personalities front and center.

“The end of the video is the beginning as our heroes suits up and walk onto stage: The start of a new movement in music, the birth of something unmistakably authentic. A band is born, and their name is Klutch Kollective” expresses Toya Delazy.